Auto manufacturers are progressing towards making more electric vehicles. GM has been pitted against Tesla simply because Tesla firmly established themselves in this market. There are a couple of articles entitled “GM Gunning for Tesla with New Cadillac EVs” and “Numbers Don’t Lie: Tesla Is Beginning To Put The Hurt On The Competition” basically saying Telsa is trying to out compete the big name auto makers. At the start Elon Musk did not want to compete with the auto makers, but he did want to push more efficient transportation.
Musk actually encourages the big manufacturers to make electric vehicles. His goal is to have energy neutral transportation, and until more consumers have an electric vehicle the USA will not be energy neutral in transportation. Even with more competition in this market Musk is getting closer to his goal as he sleeps.