Genera Electric Co. that manages 65,000 global fleet customers has committed in buying 25,000 EVs, supporting the goal of the country to have 1 million EV on the road, by 2015. They will also be converting more than half of its worldwide fleets that are in service to EVs. The initiative that started in 2010 has made promising impact to EV future and expansion.
GE plans to buy 12,000 Chevrolet Volts the first year and continue to buy 2000 to 3000 Volts every year after, until 2015. This would be the largest purchase of EVs in North America so far. GE plans to expand their industrial division in clean technologies and reduce their finance division by 30% of the profit. The Company is ready to invest $10 billion for products such as wind turbines, vehicle batteries and electricity-grid technology.
The program was launched keeping in mind their “ecomagination” business strategy. GE Chairman Jeff Immet says “By electrifying our own fleet, we will accelerate the adoption curve, drive scale, and move electric vehicles from anticipation to action”. GE has always been concerned about sustainability and has carried out various projects to promote it. The company will also be building a $100 million plant near Albany, N.Y to make batteries for hybrid locomotives and for use in boats, mining, trucks and cars. GE also announced that it will be establishing a EV customer experience and learning centers to provide customers, employees and researchers access to electric car and related technologies. GE has done more of what the world needs and is working for a promising future ahead.
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