JB Straubel, Chief Technical Officer of Tesla Motors, recently announced that the anticipated Tesla Model 3 will come as in sedan and crossover styling. This means consumers looking into base model EVs will have two new choices around 2018. Elon Musk has announced that the Model 3 will cost only $35,000 before federal and state EV incentives.
Crossover sales have skyrocketed in the past few years. Since January of this year, 2.4 million new crossovers and SUVs were purchased. Tesla’s Model X and Model 3 crossover will appeal to the people who want an EV but need the extra cargo space of a large vehicle. Like any new technology, the EV market was originally only obtainable to the wealthy, and Tesla Motors catered to that with their Model S and its base price of $69,000. The Model 3 is aimed at less wealthy individuals who still want the leading technology Tesla has developed. Tesla will be able to offer their high-tech EVs at lower costs after they complete the build of their new battery mega-factory. The Model 3 was originally slated for 2016, but has been delayed to a 2018 release date.