A Touch of the Ironic Could Help Electric Vehicle Adoption

What better way to boost adoption of unusually-wheeled EVs than by giving one a classic look that evokes The Beatles, Simon & Garfunkel, and communist propaganda?

Touch of the IronicElectrameccanica Sparrow

Apparently it also makes you “feel like you are wearing Robert Downey Jr.’s Ironman suit” — so when you go out for a spin, you can say that you are just going to wear the Sparrow for a bit. It will only be available in Canada for starters, though — “sorry,” rest of the world. According to Jerry Kroll, the entrepreneur behind the Sparrow’s revival:

. . . the vehicle is approved for highway use and has a maximum speed of 130 km/h (80 m/h) . . . can travel up to 140 kilometers (87 miles) on a single charge. An empty lithium ion battery charges in four hours. (Leopold 2015)

This is an inspiring instance of flouting standard vehicle-design approaches in favor of something mustily fresh — fresh by virtue of its must, as it were. Aspiring vehicle designers should take note: put on your fashionably dated threads, grab a lavender latte, dig up the aesthetic spirits of vintage vehicles and blend them with the new. In the words of Edmund Burke: “In history, a great volume is unrolled for our instruction, drawing the materials of future wisdom from the past errors and infirmities [and redeeming vehicle designs] of mankind.”

 

Advertisements