The battle between BMW and Mercedes-Benz is shifting to plug-in electric vehicles in the United States. The B-Class ED, Mercedes’ first mass-produced all electric vehicle, is set to be released in the U.S. by early July. The vehicle will be in direct competition with BMW’s i3 pure-play electric car, with both vehicles being set to release around the same time. The B-Class ED will also be competing with the Nissan Leaf and Tesla Model S.
Mercedes’ B-Class ED has a base price of about $100 more than BMW’s i3, at about $41,450. The B-Class ED dotes a more spacious design over the i3 but the i3 is estimated to travel further on a single charge. Ultimately, customers looking to purchase an EV will be more concerned with predicted driving range rather than spaciousness which can put the i3 in a slight lead over B-Class ED. The i3 is estimated to have a 118-mile range on one charge while the B-Class ED has an 85-mile range. Mercedes is offering an extended range option for the B-Class ED, which would increase its range by 25-30%.
It is unclear how the battle between the i3 and the B-Class ED will sway but with growing sales in electric vehicles in the automotive market it is clear that these models will make a significant impact on the market. Demand for EVs is increasing globally because of the low environmental impacts and low running costs, which will make for hearty competition between the i3 and B-Class ED.
These two companies compete every year for the title of most U.S. luxury vehicle sales. This year Mercedes is trailing BMW by 2063 unit sales. This is why the consumer reception of both the i3 and B-Class has the potential to play a significant role in which company will get the most U.S. luxury vehicle sales this year. It’ll be interesting to see who comes out on top.
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